We have a small but dedicated team of lawyers that love the work they do! That makes it easy to be commercial, energetic and loyal (Our Values).
With over 20 years experience providing legal services to business, initially with Allen Allen & Hemsley and subsequently in various in-house roles, Lincoln can help navigate the legal framework surrounding all aspects of business, incorporating everything from commercial operations to IT and marketing.
Lincoln specialises in procurement and supply arrangements including long term supply arrangements, licensing, distribution, product development, system integration and software development. Lincoln’s experience spans many different contracting models including alliance contracting, outsourcing, prime contracting, teaming arrangements and traditional sourcing arrangements.
Most recently, Lincoln has spent 9 years providing all forms of legal services to Qantas Airways including 6 years assisting the Qantas Frequent Flyer loyalty program through:
- Legal and regulatory requirements for a sophisticated CRM business
- Loyalty offerings in the credit and payment card space
- Establishing standalone loyalty programs (greenfield and brownfield)
- Data mining and analytics initiatives
- Privacy, Spam Act and consumer protection requirements and compliance
- Loyalty program outsourcing
- Virtual loyalty programs
- Participation, operations and supply agreements
- Fulfilment and back end
- Loyalty program database products and licensing
Widely recognised as a leading provider of services in the loyalty space, Lincoln’s expertise was a vital component of the successful establishment of the Qantas Frequent Flyer program as the pre-eminent coalition loyalty program in South East Asia.
Prior to Qantas, Lincoln spent many years advising on all commercial law requirement for Australian Defence Industries and in engineering fields.
See Lincoln’s LinkedIn profile for more details.
Our small band of contract staff includes senior and junior lawyers who stand ready to take on small and large projects, on a needs basis.
This approach delivers excellent savings in terms of reducing overheads, and at the same time provides a valuable resource for our clients.
Joanne Thorniley, Finance Director
An ACA qualified accountant with years of accounting and IT experience, Joanne manages the finances and accounting function for Loyalty Legal.
Joanne will deal with all of your billing and financial issues and is a key member of our team.